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Without water, neither small businesses nor major global industries can function.Not family farms or major agrinusinesses.Not energy production facilities or computer manufacturer or steel companies.Similarly, poor water quality, or limited or unreliable access to water means higher costs for all businesses - and all consumers. Water scarcity means greater risks for community's long-term viability and a negative impact on their competitiveness.It also means that a comunity's ability to grow and create jobs is at risk.Regardless of whether water has become the new oil, one thing is certain: water is ironically both  taken for granted and serves as the engine of our economy.If not proparly managed, water scarcity will directly affect the local ability to grow and create jobs. Here are five consequences, of water scarcity: Increased global conflict Fresh water resources   are often   shared by   two or more countries which may lead to more international conflicts as fres

Temperature rise due to climate change may radically damage the global economy and slow growth in the coming decades if nothing is done to slow the pace of warming, according to new research. The researchers behind the study, published in the journal Nature, found that temperature change due to unmitigated global warming will leave global GDP per capita 23% lower in 2100 than it would be without any warming. '' We are basically throwing away money by not addressing the issue,'' said Marshall Burke, an assistant professor at Stanford University. '' We see our study as providing an estimate of the benefits of reducing emissions.'' Their conclusions delivers two blockbusters.First, in contrast to past studies, they argue that 21st century warming could lead to huge global-scale macroeconomic impacts. The best estimate from Burke and colleagues is that business as usual emission throughout the 21st century will decrease GDP per capita by 23% below w

With the arrival and use of increasingly massive social networks by 15-40years Saharan Africa, it is essential to ask the question, if the digital communication is adapted to the African market. Who said digital communication, said Internet as their primary means of communication. The penetration rate of internet sub-Saharan Africa is it high enough so that the growing craze observed, communication and marketing agencies for digital communication? According to studies conducted in the field, only 9.4% of households in sub-Saharan Africa have access to the Internet in May 2015. The share of consumers in sub-Saharan Africa with access to internet remains low. It can not be an efficient digital communication without a minimum rate of Internet penetration of around 35-40% of the target population. So we would be tempted to think that the majority of advertising agencies and marketing sub-Saharan Africa using digital as their new playground, are in the followership. Do no

Avec l’arrivée et l’utilisation de plus en plus massive des réseaux sociaux par les 15-40ans en Afrique subsaharienne, il est capital de se poser la question de savoir, si la communication digitale est adaptée au marché Africain. Qui dit communication digitale, dit internet comme principal moyen de communication. Le taux de pénétration d’internet en Afrique subsaharienne est-il suffisamment élevé, pour que l’on observe un engouement  grandissant,  des agences de communication et de marketing  pour la communication digitale ? Selon des études menées sur le terrain, seulement 9,4% des ménages en Afrique subsaharienne ont accès à internet en mai 2015.  La part des consommateurs en Afrique subsaharienne ayant accès à internet reste très faible. Il ne saurait y avoir une communication digitale efficiente,  sans un taux minimum  de pénétration internet avoisinant les 35-40% de la population visée. Nous serions donc, tentés de penser que la majeure partie  des agence