For a brand to develop, it must be able to embody a number of intangible values.These values are usually the direct link between the brand and the consumer.It's on the basis of this emotional relationship that the consumer will forge a strong bond with one such brand sooner than another.As their name suggests, ''brands'' must leave an indelible imprint on the subconscious of their consumers.In reality 90% of the acts of purchase are decided in this zone of the human conscience.
A brand being something irrational, immaterial, imperceptible, virtual; it must be grafted on to an ambassador and a community that will allow him to become something real, palpable.So to be able to reach his target.The brand to be realized must leave the world of ideas: It must be able to materialize in the real world through individuals that it has meticulously chosen.As much, these individuals will have to surf on the aura of the brand, as much the latter will also have to feed on the energy (aura) of these last ones.It is this situation that has pushed the major brands in the world of luxury precisely that of fashion to be associated with the ever-increasing strength and essential music HIP-HOP.
Below, we have some collaborations between luxury brands and HIP-HOP artists:
A brand being something irrational, immaterial, imperceptible, virtual; it must be grafted on to an ambassador and a community that will allow him to become something real, palpable.So to be able to reach his target.The brand to be realized must leave the world of ideas: It must be able to materialize in the real world through individuals that it has meticulously chosen.As much, these individuals will have to surf on the aura of the brand, as much the latter will also have to feed on the energy (aura) of these last ones.It is this situation that has pushed the major brands in the world of luxury precisely that of fashion to be associated with the ever-increasing strength and essential music HIP-HOP.
Below, we have some collaborations between luxury brands and HIP-HOP artists:
- KANYE WEST-Wolves (Balmain Campaingn): https://www.youtube.com/watch?v=LsA84bXrBZw
- ASAP ROCKY face of Dior Homme's Fall/Winter 2016 Campaign
- YOUNG THUG's collaboation with Calvin Klein
- JAY-Z and KANYE WEST collaboration with RICCARDO TISCI
Hi Dear...
RépondreSupprimerThis is an amazing blog in terms of information, content and user readability. This blog is a representation of an extraordinary effort and research. Your blog is so impressive that I am taking down notes from your content to show it to my friends and colleagues. Keep doing the great work. Cheers!
--
Ganesh Kumawat
Must Read: हनुमान चालीसा