BETTA&Partners

In recent years, we see an increase in e.commerce sites in Africa.These online trading  platforms, are intended as intermediaries between producers of goods of all kinds and potential buyers. Is it possible in such an environment  as ours, to offer consumers buy goods online while they have a habit of practicing lengthy negotiations with vendors to whom they have to do. For most Africans, the human relationship is something  fundamental in business practice.For them there is no way to acquire property without meeting the offeror.The meeting between the supplyer of good and the potential  buyer, is now crowned by long discussions in which protagonist tries to take advantage of the situation. On the other hand, buying goods online requires a certain level of education and regular  access to the internet.Out, ICTs have not yet been booming in SSA.Except in large cities where a certain segment of the population called ''middle class'' begins to emerge and ...